The beginner's guide to author newsletters
I’m so excited to be sharing today’s post! As a website designer, I get asked an awful lot about author newsletters. Which makes sense of course, as the two go hand in hand. I’m mostly asked about the technical side of setting up your author newsletter, but I also get asked a lot of more basic questions too.
So, I thought I would spread my wings a bit and put together my first ever online training video!
I really loved putting together my Debut Author’s Survival Guide, and my Author Website Content Guide, but this time I thought it would probably be more accessible to talk through my top tips and advice on author newsletters in a training video, rather than writing them all down in a long document.
I’ve said many times before that I’m a huge believer in author newsletters (and newsletters in general!). But I think it’s now even more important that you start using this powerful marketing tool.
“With the advent of Covid-19 and so much marketing activity moving online, now is the perfect time to get your author newsletter sorted, so that you can continue to engage with your readers through the power of digital marketing”
It’s a brilliant way to connect with your audience and build a proper relationship, but only if you do it right. And it’s very easy to get it wrong!
In the 30-minute video I cover the following topics:
· Why email trumps social media
· What software to use to build your mailing list
· How to get sign ups to your mailing list
· How to get even more sign ups (!)
· What to put in your author newsletter
· Technical and legal considerations
The beginner’s guide to author newsletters is perfect for you if. . .
You want to build a long-term career as an author and you know this means taking responsibility for marketing your own ‘author brand’
You don’t have an author newsletter yet and deep down know you need one, or
You have an author mailing list but you’re yet to send an actual newsletter as you have no idea what to put in it
You’ve sent a few author newsletters but have had limited response and are wondering ‘what’s the point?’
The tech of setting up your author newsletter is overwhelming you! Every time you start Googling to find the right email newsletter platform, you just want to crawl back under your duvet and pray for a miracle.
Sound good? To watch the video, simply sign up to my newsletter below, and you’ll be taken directly to the training (so you can watch it RIGHT NOW!).
Oh and you don’t have to have a Squarespace website for the advice in the video to apply - so if your author website is on Wordpress or Wix, it’ll still be helpful to you.
“thank you for this excellent and hugely helpful training”
And on another note….
I’ve also just launched my first ever mini-course! Eeek. I’m excited.
It’s called:
The DIY Author Newsletter course
If you have a Squarespace author website, then you’re in luck, because Squarespace recently launched Campaigns – their own email newsletter platform, and, like all things Squarespace it is absolutely BEAUTIFUL and really easy to use too.
If you hate Mailchimp, then seriously, it’s for you – it will make your life so much easier and save you heaps of time.
I love Squarespace Campaigns, and I designed this course specifically to help the many authors I speak to who have Squarespace websites set up, but have yet to sort out their author newsletter.
In the course, step-by-step, I walk you through how to set up and send your own beautiful author newsletter. By the end, you'll be sending newsletters with ease!
Click the button below to find out more about the course. It’s priced at £45 and if you sign up, you’ll have lifetime access. 😊
Anyway I hope you find the training video really helpful! As always please do give me a shout if you have any questions, or you would like to more info on my Squarespace newsletter course.
I would also LOVE to know if you prefer to receive advice in video or PDF format – any and all feedback gratefully received. It really helps me make sure I’m providing the best quality and most useful content for you!
